In fact, corporate storytelling sells ideas in any format…from emails, to one-pagers, to PowerPoint decks. Weaving a story into a product update, customer pitch, or recommendation is remarkably simple. Haven’t ALL of us experienced presentations with endless bullets and charts that leave us bored, confused, and remembering nothing?
When presented authentically with strong logic and visuals to bolster your message, a well-crafted story is sure to drive people to act.įacts and data presented with no story are often difficult to follow because they lack context. And, bluntly put, humans are suckers for an emotional journey. Like any book, movie, or play, corporate storytelling can take people on an emotional journey.
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